SUNW ==> JAVA?

Via Sam Ruby, how Jonathan Schwartz announces that Sun will change the symbol for stock trading from the traditional Sunw to JAVA.

I'm not sure if it makes sense at all, for a technological company CEO, to spend time speaking about such frivolities. This is unless Sun is just a marketing company, and not anymore about engineering.

It looks like I'm not the only one with this line of thought, as Geir Magnussen jokes about the fact that Sam crosses the C in JCP:

Sam Ruby's blog had a subtle dig at Sun, crossing out the "C" in "JCP", hinting that by [ab]using the Java trademark in this way, Sun was removing the Community from the ecosystem.

Now, while I agree with Sam's assessment, I don't think that the "C" needs to be removed from "JCP". Now, it simply stands for "Customer".